CommandPost®’s critical messaging capability has deployed the instant dissemination of messaging to ticket holders and personnel for targeted, timely and operationally relevant communications. Through seamless integration with live ticketing and sales data, geo-targeted alerts could be issued or pre-scheduled to align with the event program activity and to elevate the consumer experience.
To further enhance the consumer experience, CommandPost® enabled its two-way public hotline. Again, by utilising sales and ticketing data, inbound messages could be received from ticket holders, which automatically displayed key ticket holder’s details, including location, for customer service teams to provide a truly personalised response. This innovative feature not only personalised engagement at scale, but it has facilitated early identification of emerging issues – before they become operational or reputational risks.
Finally, to support response capabilities, CommandPost® GIS Specialists georeferenced CAD plans, precisely mapping temporary infrastructure and key assets using exact spatial coordinates. This, combined with the core feature-set, enabled instantaneous search-and-locate functionality, allowing personnel to pinpoint infrastructure, align stakeholders with a shared understanding, and to overlay live incident data across the event within seconds.
The implementation of CommandPost® has not only resulted in an increase in data capture, improved multi-agency coordination, improved operational efficiency, but it has also elevated consumer experience. CommandPost® is proud to continue its support of the Formula 1® Australian Grand Prix™, contributing to the event’s safety, operational excellence, and global reputation as a premier international event.